People
Mission
Grow and retain customers who fit our target audience.
Responsibilities
- Own initial inbound contact requests from the website
- Deliver compelling product demonstrations
- Assist users in getting up and running with the product, introducing the right PostHog people at the right time
- Make it easy to become a paying customer
- Ensure long term success with PostHog
Q3 2022 Goals
- Proposed Objective:
- Minimize time to revenue
- Proposed Key Results:
- Add 3 x 20-70k customers a week (new or increased usage)
- Do not churn any customers with 20-70k spend who’ve previously paid in this range (from dips out of this range or cancellations)
- We track the ideal customer profile against every sign up and prioritize based on this
- Rationale:
- We need to get the company excited about Ideal Customer Profile customers, not just big ones.
Customer
Primarily brand new and existing users of Scale and Enterprise
Output metrics
- Revenue through conversion of high quality free sign-ups to paid
- Existing customer retention
Principles
Be customer obsessed
People contact us because they have a problem that they need help with. Spend time understanding why they are talking to us and align all of your work with that. Regularly check in with yourself and the customer and ask whether you are helping them to solve their problem.
Go at the speed of the customer. If they want to move fast, we move fast. If they want to take their time, be ready for them when they need us.
Connect with Product
Customer feedback is a key part of our Product strategy. Ensure that your customer needs are represented back into our Product team.
Understand the roadmap and get customers excited about what's new and coming soon.
Be an expert
First and foremost, you should have a deep understanding of how our product is used by customers and how it benefits them. A deep level of expertise will allow you to share knowledge and insights which perhaps the customer had not yet considered. This will strengthen the adoption and trust the customer has in PostHog and our team.
Tell a story
Compelling product demonstrations aren't about features; they tell the story of how a product solves a problem or pain.