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Joe Martin's README

Last updated: Sep 07, 2022

On this page

  • Bio
  • How I can help you
  • How to work with me
  • Areas of focus - Q2 2022
  • Feedback

Bio

This is my fifth start-up.

Before I took up Product Marketing I was a Content Marketer, a Copywriter and a Journalist. Before that I was a clown, a chainsaw salesman and a cleaner in a morgue. It's been a strange life.

I live just outside of London. I'm passionate about punk music, videogame preservation and garlic. I can't ride a bike.

How I can help you

  • I can help you figure out the right way to communicate anything, to anyone.
  • I can help you with a broad range of marketing tasks, including sales enablement.
  • I can help you understand our customers, our competitors or the press.
  • I can help with literally anything involving writing, editing or proof-reading.
  • I enjoy helping others. You can ask me anything. There are no stupid questions.

How to work with me

  • I can be over-communicative and need to be challenged on this. Tell me if you want the short version.
  • I have a very hands-on attitude and will never say 'That's not my job'.
  • I may parrot ('It sounds like...') to ensure I understand. If I'm wrong, tell me.
  • I'm truly uncomfortable with being in the limelight. I prefer private thank yous.
  • I value compassion and inclusivity above everything else. I try to put people first.
  • Ad-hoc meetings are fine, but weekends are sacred. I generally work 9-6 GMT.

Areas of focus - Q2 2022

In Q1 I focused on our internal community, content and partnerships, among other things. Among the milestones I set were organizing our first meet-up, securing an enterprise-scale case study, launching the Apps platform and leading partnerships with other orgs. These were all successful.

In Q2, I'm focusing on the following areas:

  • Growth & Product: Spend more time working with the Growth, Design and Engineering teams to have a direct impact on the product. Join Engineering sprints to find opportunities to collaborate.
  • Technical skills: Continue to improve technical skills and become more capable of shipping changes autonomously. Make changes directly to the product.
  • Scaling impact: Find opportunities that, like Apps and onboarding, are especially impactful for users. Deprioritize sunk cost projects, such as Marketplace. Default to high-level content feedback over line-edits.
  • Community activation: Focus on opportunities to grow word of mouth by activating PostHog's community outside of Slack and GitHub. Example: G2 reviews, referral programmes, partnerships.

Feedback

In our last 360 feedback session, I received feedback on the following points.

  • I am seen as an effective and flexible executor, planner, writer and storyteller.
  • I am seen as empathetic and extremely supportive of others, especially new colleagues or those with less experience than me.
  • I am seen as brave when giving feedback and stepping on toes. Others recognize that I default to transparency.
  • Work I do, such as case studies, is seen as valuable and showing a lot of insight.
  • I am seen as over-cautious and too detail-orientated when planning new work.
  • I am seen as over-communicative in social discussions. I talk a lot about diversity, but fail on follow-through.
  • I am seen as biased to my past experiences. This limits my potential impact.

A few months later, I had my career chat with Marcus and gathered additional feedback. PostHog team members can read notes from this conversation and summary of the feedback for more info.

I'm always open to more feedback, from anyone. Got some? Send it to me!

Questions?

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