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The ops toolkit for early-stage startups

May 4, 2022 by Charles Cook

The ops toolkit for early-stage startups

May 4, 2022 by Charles Cook
The best of PostHog. Delivered twice a month.
Recent Posts
The famous line from Marc Andreesen that  “software is eating the world”  has become part and parcel of modern technology’s canon and it continues to act as a rallying cry for the industry as a whole. But there is another phenomenon riding on those…
Why open-source projects are essential for large businesses
Jan 28, 2022 by Avi Press
Disclaimer:  This is intended as a short, tactical guide to getting your trademarks sorted out for the first time, on a minimal budget. This is  not  legal advice and we are not lawyers - this is just what has worked for us. Don't bother securing…
Don’t bother securing your trademarks in the beginning
Dec 1, 2021 by Charles Cook
We recently completed an entire rebrand of our website. From start to finish, it took less than a month. This sounds like an incredible feat of discipline - and in a way, it was. But the path to success wasn't linear; it took us more than six months…
How we rebranded PostHog in four weeks - a postmortem
Sep 28, 2021 by Cory Watilo
One huge mistake some startups make is using titles to establish and reinforce hierarchy. This is dangerous for two reasons: Iteration and speed largely determine the growth trajectory of most product-led startups. Because of this, it's important to…
How to choose job titles in your early stage startup
Sep 14, 2021 by Mo Shehu
We’ve talked before about  product-minded engineers  at PostHog. We don’t have PMs dictating a roadmap or solutions - it all comes from engineering. A PostHog engineer has complete autonomy to decide the 'what' (prioritization) and the 'how…
What's the true role of a product team at an engineering-led organization?
Aug 26, 2021 by Paolo D'Amico
Creating a product that people need and are willing to pay for is hard. At PostHog, it took us months to get to 10 paying customers — this after  pivoting  several times before we finally landed on product analytics. We tried a million things and…
How to get the first 10 paying customers for your devtool company (and other customer acquisition tips)
Aug 18, 2021 by Mo Shehu
(Welcome to another episode of PostHog's Community Conversations where we chat to our contributors and users.) Unlike most tech founders, Leo Anthias didn’t study computer science at university. Instead, he took Persian History and Modern American…
Building an open source data science publishing platform - An interview with Datapane CEO, Leo Anthias
Aug 6, 2021 by Mo Shehu
Why you need content Developers are a selective bunch when it comes to what type of content they consume, and clickbait-y “Ultimate Guide To X” posts won’t fly with them. Your content needs to be detailed, thoughtful, and relevant to their problems…
Content marketing strategy for devtool companies - How we do it at PostHog
Aug 6, 2021 by Mo Shehu
One of PostHog’s core values is that everybody codes. That doesn’t mean everyone needs previous experience as a developer or engineer, but we encourage everyone to learn and practice the basics of shipping, no matter their role.  When we’re hiring…
A non-coder's thoughts on an 'Everybody Codes' culture
Jun 25, 2021 by Joe Martin
Great engineers will either get autonomy at your company, or they'll get it somewhere else. Our engineers are encouraged to think about the  what  and  why  of what they're building - not just the  how . At PostHog, new people are usually surprised…
How to turn your engineers into product people
May 28, 2021 by Mo Shehu
As a founder, one of the most surprisingly important skills I've realized I have is hitting the front page of  Hacker News . Out of five posts that I hoped would get there, four did. Look mom, lots of traffic: I don't claim to be a well-established…
Writing for developers
May 20, 2021 by James Hawkins
How we monetized our open source devtool
Apr 30, 2021 by Mo Shehu
What could be worse than handing out 50% of your company's equity to a co-founder who doesn't understand the product as much as you do, and all they seem to bring is the ability to talk? Likewise, a sales-focused founder may be struggling to know…
An engineer's guide to picking a cofounder
Apr 28, 2021 by Mo Shehu
Should open source projects track you?
Sep 29, 2020
Building an all-remote company from scratch
Sep 1, 2020
Why you may not need a sales team
Aug 18, 2020
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